Access our latest Care Solutions marketing campaign materials to engage with clients.
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PROTECT YOUR CLIENTS FROM THE FINANCIAL IMPACT OF LONG-TERM CARE
Americans are living longer than ever before:
- We tend to take better care of ourselves
- We have access to medical care that supports healthier lifestyles
- More of us remain active into our retirement years.
As your clients look ahead to retirement, plans frequently center on family. The love between family members is a strong, enduring bond — the type of commitment that inspires us to put our loved ones first.
Today, many older Americans worry they’ll one day become a financial or emotional burden to the people they love most. If a client experiences a health event and requires long-term care (LTC) -- and they have have not prepared for this need -- their family members could very likely become caregivers.
WHAT IS LONG-TERM CARE INSURANCE?
LTC insurance is a way to reimburse clients for covered expenses they may need with care at home or in a facility when they are unable to do some of these basic daily activities of daily living (ADLs): bathing, dressing, eating, continence, toileting and transferring.
Asset-based LTC products are about helping clients be prepared and provide protections clients won’t get from other options.. That way, if care is needed, they can pay for those services or care so loved ones don’t have to provide the care or change their lifestyle to provide care.
NOT ALL LONG-TERM CARE PROTECTION IS CREATED EQUAL
A unique look at LTCi products and consumer motivation
Co-authored by Wade D. Pfau, Ph.D., CFA (left) and Michael Finke, Ph.D., CFP® (right), this second-in-a-series whitepaper provides exceptional insight on LTC protection and consumer behavior. Illustrated by their research, Dr. Pfau and Dr. Finke outline the value of asset-based LTC protection vs. traditional LTCi and self-funding.
Often cited by The Wall Street Journal, The New York Times, and Forbes, both authors have received numerous awards for their research in retirement planning. This whitepaper is an excellent tool for financial professionals looking to help clients mitigate the retirement income risks posed by long-term care costs.
GET TO KNOW OUR CARE SOLUTIONS PRODUCTS
The Care Solutions suite are asset-based LTC products and differ from other types of LTC insurance. These products provide a way to protect retirement savings while providing a way for clients to pay the costs of an LTC event, if needed. Learn more here.
NOTES: Provided content is for overview and informational purposes only and is not intended as tax, legal, fiduciary, or investment advice
Your LTC marketing toolbox
Care Solutions Info
For more information on Care Solutions products, including state variations, please contact your back office or the Care Solutions Sales Desk at 1-800-275-5101