Nothing can upend financial plans like the need for long-term care (LTC). But when it comes to LTC, what are people concerned about? When it comes to LTC protection, what exactly are clients looking for? And what does this mean for your business?
Our Leading Tomorrow: 2024 Long-Term Care Consumer Study answers these key questions and more. Building on our 2022 study, we surveyed Americans to better understand their perceptions of LTC, LTC protection options, the features they value, and where they go to learn more about LTC.
What did we learn? LTC planning is on the rise, particularly among younger Americans; cost of LTC coverage remains a top concern; and many would like assistance when it comes to understanding and selecting LTC options.
Consumers get it, but they need support.
Leading Tomorrow: 2024 Long-Term Care Consumer Study
About the study
The Leading Tomorrow: 2024 Long-Term Care Consumer Study surveyed individuals aged 40+ across the U.S. who have explored LTC options. The goal? To help us better understand their perceptions of LTC coverage, which features they value, and where they go to find information about LTC.
Study highlights
What’s driving Americans to explore long-term care planning?
When it comes to long-term care planning, how do younger Americans differ from older Americans?
Paying for long-term care
Getting information about long-term care
Drivers and barriers to long-term care
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