Peace of mind
Drivers and barriers to long-term care
2024 long-term care consumer study
What prompts Americans to plan for long-term care?
What keeps Americans from making a plan for long-term care?
Cost of LTC
protection
Medical and support
costs associated
with LTC need
Competing financial
priorities
Lack of information
about care options
Across all age groups surveyed, Americans age 60 and older are 77% more likely to cite cost as a barrier to purchasing LTC protection.
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