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What’s driving Americans to explore long-term care planning?

2024 long-term care consumer study

In 2024, 64% of Americans prioritize long-term care (LTC) planning — and 74% believe they are likely to need long-term care in the future.1

 An aging population in the United States.

  •  The average American is expected to live to ~80 years old2

     

     

  • By 2030, all Baby Boomers will be over age 65.3

     

     

  • Older adults are projected to outnumber children under age 18 by 2034.3

  • Global dementia cases are expected to triple by 20504

  • People age 65 and older live ~4-8 years after an Alzheimer’s diagnosis5

  • At age 80, ~75% of people with Alzheimer’s live in a nursing home5

grandpa hugging child
When individuals have personal experience withlong-term care:
39 percent chart

of them become aware of the need for LTC planning1

88 percent chart

are motivated to create their own LTC plans1

75 percent chart

are motivated to purchase LTC insurance1