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When it comes to long-term care planning, how do younger Americans differ from older Americans?

2024 long-term care consumer study

Younger Americans (age 40-49) are more likely to:

  • 85%

    Believe they will need LTC in the future

  • 78%

    Purchase hybrid life/LTC protection

  • 75%

    Prioritize LTC planning

  • 55%

    Be confident in their current LTC plans

  • 55%

    Plan to use LTC protection for unexpected LTC costs

  • 38%

    Use social media to research LTC protection

Older Americans (age 60+) are more likely to look for information about:

89 percent chevron
Price
85 percent chevron
Level of care covered
81 percent chevron
Length of care covered

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