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Getting information about long-term care

2024 long-term care consumer study

Where do Americans go for information about long-term care protection?

  • 39%

    General internet searches

  • 36%

    Recommendations from family/friends

  • 31%

    Insurance providers’ websites

Younger Americans (age 40-49) are 38% more likely to look for information on social media

Woman at computer

Which attributes of long-term care protection do Americans care about most?

chart

Who do Americans discuss long-term care insurance with?

55%

Family 

members

 

31%

Financial 
service 
professionals

30%

Insurance

agents

 

27%

Friends

 

 

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